We get the data to speak
The company embodies a powerful combination of three diverse specialties – Market Research, Operations and Technology to solve business problems and find avenues for growth. We have combined our 15-year history of Market Research & analysis with latest Data Management and Analytics Techniques to provide solutions to complex business problems.
We don’t see ourselves as a consulting company with a one-time recommendation. We would dive deep and find data focused solutions for actual business problems. We would then hand hold the clients through execution process by continuously monitoring the outputs.
Data requires sophisticated tools to process and sophisticated minds to infer. Our teams are multi-facetted with years of operating experience in Consulting, Research, Retail, Brands, Distribution, Supply Chain, Logistics etc. This provides us the ability to understand real life processes and then mathematically model them. The operating teams work seamlessly with our back-end team of Data Scientists, Statisticians and Engineers to run these models and find optimal solutions. We have an ability to collect primary & secondary (structured & unstructured) data. We can combine it with our client’s data to get a complete view & solve real life business problems. Our clients benefit immensely out of this and derive customer’s satisfaction as well as business growth.
Aids in understanding the target audiences (customers, staff, visitors etc)
Born out of a growing client demand for instant feedback, Voiceback Analytics has been creating unique and innovative tools which helps our clients to seamlessly obtain customer feedback in varied scenarios. Our products are compatible with and run on multiple platforms, which in turn helps our clients to interface with their customers 24/7 irrespective of location. This thereby not only aids in obtaining feedback but also in predicting future behavior.
Aids in exploring business opportunities, solving problems and devising strategies for future growth
Voiceback Deep is a combination of Art & Science. Our experts would sit with you and understand your problem & your data. We would also collect primary & secondary data both structured and unstructured to complete the models. Our teams would use the most sophisticated tools & techniques to mine the data and suggest solutions. We would create customized dashboard & tools for you to monitor & get effectively run your business.
Your favourite web-shop does a lot of impressive things. As soon as you log-in to the website, it tell you about your past purchases, suggests next purchases, gives special offers and discounts and tells what consumers like you have been buying on the web-shop.
Dynamic Promotion Management from Voiceback Analytics is a tool which would give the same strength and capability to an offline brick and mortar store. The dynamic promotion engine works in Real Time and in stores, it provides following capabilities to an offline brick and mortar store
Ability to know that a customer is inside the store
Ability to profile him individually basis his buying history
Ability to send a dynamic offer depending upon his past purchase histor
This enables the store operator to deliver Promotion codes, customised to the particular customer depending upon the past purchase profile of the passenger. This does not require expensive capex into IT capabilities or infrastructure. This is subscription based service which would grow your sales with minimal expenses .
The system works on your existing sales and CRM databases to run decision tree algorithms to do segmentation of your customers, market basket analytics & sequential pattern mining to create promotional rules. These intelligent analytics on your CRM would help you understand your customers better and quicker. It would grow the power of your CRM and you would be able to do much more with it.
Voiceback Analytics provides you tools and analytics to improve your e-commerce business.
You require an in-depth and detailed implementation of Facebook Analytics, Google Analytics & other Web Analytics tools, on your web-shop. A detailed study of audience, acquisition and behaviour reports on Universal Analytics and usage of Advanced tools like e-commerce analytics, attribution reports, dynamic re-targeting, inserting UTM campaign identifiers, would help you improve & optimise
Offline brick and mortar stores have many existing assets which they can use to optimise digital spends. The customer database, customer’s contact details, customer’s buying behaviour & sales records are the biggest assets which can jumpstart the digital life. Voiceback analytics would analyse these information and create custom lists of like audiences for digital marketing, create digital re-targeting platform for offline visitors, market basket analytics and sequential pattern mining to create promotional rules for your web-shop.
We use various tools and techniques to identify and solve your problems. These include Descriptive analytics, Timelines analytics, Regression & correlation, ANOVA based analysis, Natural text & language processing, Audio and video analysis, Word Maps, Heat Maps, Sentiment Analytics, Predictive analytics, Automated data extraction & scraping, Power BI.
Our teams are expert at most advanced analytics Languages and packages used for analytics. These include C, C#, asp.net, R, Python, Node JS & Java. We use Database solutions on SQL Server. We also have capability for API and REST API for integration purposes.
A6, Sterling Villa grande,
Sai Baba Ashram Road, Whitefield,
Unit No.G-09, G-23/24, Ground Floor,
Rasvilas Salcon D-1,
District Center Saket
New Delhi - 110017
B502/503, Knox Plaza,